Facebook Inc FB 0.11% recently announced that it will be opening up Instagram and its more than 300 million users to advertisers for the first time. But what does this new opportunity mean for Facebook’s shareholders, and does the announcement make Facebook’s stock a buy?
SunTrust analyst Robert Peck released a report this week devoted entirely to Facebook. Here’s a summary of what Peck had to say about the tech giant following its Instagram news.
The Details
Peck breaks the specifics of the Facebook announcement into five points:
1. Facebook will open Instagram inventory to its list of over 2 million current advertisers.
2. Instagram has upgraded its interface to allow for better automation and measurement related to ad campaigns.
3. Instagram will be opening the doors to more advanced targeting options such as demographics and interests in upcoming months.
4. Instagram will be testing ads that could allow for in-app purchases.
5. The Instagram advertising announcement follows the launch of carousel ads just last week.
The Opportunity
Peck includes…
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