Benzinga recently had the chance to speak to Boston Market CEO George Michel about the company’s new All Good campaign and where the company fits into the growing shift toward healthier, more natural restaurant foods.
Mr. Michel covered a range of topics, including the “Chicken Wars” taking place in the fast casual restaurant industry and the recent efforts that Boston Market has made in response to consumer demand for healthier food.
Chicken Wars
The clash between Boston Market’s rotisserie chicken and KFC’s fried chicken is reminiscent of other food wars in the past, including the blind taste tests of the 1970s cola wars between The Coca-Cola Co KO 1.21% and Pepsico, Inc. PEP 1.16% and the “Where’s the beef?” wars in the 1980s between Wendys Co WEN 0.27%, Restaurant Brands International Inc QSR 1.68%‘s Burger King and McDonald’s Corporation MCD 0.8%.
“Other restaurants focus on frying their chicken, but we slow-cook our rotisserie chicken for an hour and a half so that more of the fat drips out of the chicken,” Michel explained. “We’ve always been at the forefront of providing a better-for-you meal at Boston Market.”
Going Natural
With Yum! Brands, Inc. YUM 0.3% chains Taco Bell and Pizza Hut recently joining…
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