Do Women Have More Purchasing Power Than Men?

In a recent report from Needham & Company, analysts Laura Martin and Dan Medina discuss the implications of the continued growth in women’s earning and purchasing power in the United States.

Earning Vs. Spending

Despite lower average earnings, women in the U.S. account for the vast majority of U.S. consumer spending. In 2013, women were responsible for 80 percent of consumer spending in the U.S. while taking home only 42 percent of the total wages earned that year. These numbers indicate that women spent more than twice as much relative to their earnings compared to men.

Closing The Salary Gap

As women’s earnings growth continues to outpace men’s, the economic influence of women in the U.S. could…

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