Clash Of The Dollar Store Titans: Dollar General Vs. Dollar Tree

In a new report, Citi Research analyst Alvin Concepcion pitted dollar store rivals Dollar General Corp. DG 1.03% and Dollar Tree, Inc. DLTR 0.46% head-to-head in a five-part comparison of different aspects of their businesses.

Analysts picked a winner in each category and then declared a champion.

1. Business Model

Despite the fact that both companies are market leaders in the space, Dollar Tree’s acquisition of Family Dollar Stores Inc FDO has gained the company a slight overall market share lead and given Dollar Tree a slight advantage in terms of diversified pricing, merchandising and store location profile.

Winner: Dollar Tree

2. Same-Store Sales growth

Citi is forecasting 3.2 percent growth at Dollar General over the next three years, but only 2.2 percent growth at Dollar Tree as the company deals with the relatively weak recent performance of Family Dollar.

Winner: Dollar General

3. Margin Growth Potential

Citi believes that Dollar General will achieve about a 9.8 percent EBIT margin profile from 2015-2017 versus Dollar Tree’s overall 9.4 percent margins. However, Citi notes the strong opportunities for core margin improvements at Family Dollar as Dollar Tree works out deal synergies in coming years.

Winner: It’s a tie

4. New Store Unit Growth

Citi’s saturation analysis indicates…

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