The latest report from the China Internet Network Information Center (CNNIC) includes some truly staggering statistics involving the growth potential for Internet usage in China. It may come as no surprise that the number of Internet users in China dwarfs the number of users in the United States. However, there are currently still 700 million Chinese citizens that are not connected to the Internet.

The Numbers

China’s population of 1.374 billion is more than four times that of the United States (325 million). But according to the CNNIC, less than 50 percent of China’s population currently has Internet access. In other words, there are still 700 million people in China who are not connected to the Internet, a potential future user base more than twice the size of the entire U.S. population.

Rural Challenge

If China is ever going to reach an Internet penetration rate anywhere close to the United States’ reported 86.7 percent, Chinese Internet companies must…

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