Netflix Inc NFLX 0.24% has been one of the strongest performers in the market in 2015, but according to a new report by Stifel analyst Scott Devitt, Netflix shareholders have plenty more returns to look forward to.

In the report, Devitt explains why Stifel is raising its target price for the streaming video giant to $143.

Domestic Potential

While much of the attention surrounding Netflix in recent months has centered on its international expansion potential, Devitt believes that the company’s potential for domestic growth has been underestimated.

Stifel sees Netflix’s brand becoming “synonymous with digital video streaming” in the same way that Amazon.com Inc AMZN 0.66% is synonymous with e-commerce and Google Inc GOOG 4.27% GOOGL 4.1% is synonymous with search.

Devitt compares Netflix to other “industry-changing video technology” such as cable TV, VCRs and DVDs, each of which eventually reached about 90 percent penetration rates in the U.S.

Mass Adoption

Stifel calls…

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