The Big Winners From Pew’s 2015 Social Media Survey

Pew Research just released its annual Mobile Messaging and Social Media report, and the results show that Pinterest and Facebook Inc FB 4.97%’s Instagram are the big winners when it comes to growth. According to the survey, usage rates among rivals Facebook, LinkedIn Corp LNKD 0.59% and Twitter Inc TWTR 0.5% seem to be stalled.

Usage Numbers

Although usage rate growth among each of the five platforms has slowed this year, Pinterest and Instagram both continued in a positive direction. Adult usage of the two platforms has more than doubled since 2012.

Twitter registered the lowest reported usage at only 23 percent, which was the same as its 2014 number. LinkedIn’s usage rate was the only that was down 3 percent year-over-year to 25 percent.

Facebook booked a modest 1 percent usage gain over last year, but still enjoys more than double the usage rates of all its competitors.

Engagement

Facebook/Instagram dominated…

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