In a new report, Oppenheimer analyst Andrew Uerkwitz discussed Apple Inc. AAPL 1%’s upcoming press event on September 9. Uerkwitz made his predictions about what products Apple will launch at the event, what type of reception the launches will get from investors and what the fallout from the event will mean for Apple’s share price.

Product Launches

Uerkwitz expects that the widely-anticipated launch of the iPhone 6s will be the major headline from the upcoming Apple event. “We expect image sensors to be the brightest spot among all upcoming improvements,” he added.

In addition to the iPhone launch, Uerkwitz is also calling for an Apple TV upgrade. He believes that Apple will open up the device’s OS to allow for installation of more third-party apps.

Finally, Uerkwitz forecasts that Apple will launch iOS 9 sometime in September as well, which Oppenheimer believes will include further integration of Force Touch.

Launch Events Losing Their ‘Sizzle’

According to Uerkwitz, the Apple launch events will likely…

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