Tesla Motors Inc TSLA 1.37%’s new Model X sport utility vehicle begins deliveries later this month, and the company and its shareholders are hoping that women will play a key part in the Model X’s success. Statistics show that women play a much larger role in sales of small SUVs than they do in the sales of other cars.

What Women Want

Tesla designed the Model X with space and safety in mind, two features that women have indicated are important to them. The reality for Tesla is that, without women on board, it will be difficult for the company to meet its annual sales target for the Model X of 500,000 units by 2020.

Predominately Male Track Record

Tesla has been attracting…

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