Beverage Giants Are Snatching Up Drink Brands, But The Bottom Of The Barrel Isn’t In Sight

In a new report, Sterne Agee CRT analyst April Scee took a look at some of the recent M&A deals in the beverage space. Scee believes that the attitude of “if you can’t beat ‘em, buy ‘em” will continue among larger beverage companies in the near future.

Craft Beer Frenzy

Heineken recently announced the acquisition of a 50 percent stake in Lagunitas Brewery. Scee noted that craft beer now takes up 11 percent of the total beer market and that India Pale Ale (IPA) has been the fastest-growing segment.

Lagunitas has been a top performer, and the deal is not the first time that Heineken has acquired a high-growth competitor. The company already owns a 42 percent stake in United Breweries, a 95 percent stake in APB and a 100 percent stake in FEMSA’s beer business.

Outlook

Scee believes…

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