Retail giants Wal-Mart and Target are making an aggressive push to challenge Amazon and other online retailers this Cyber Monday.
The two retailers have been struggling to gain e-commerce traction and are hoping that this year’s Cyber Monday sales will be a step in the right direction.
Wal-Mart’s Early Start
Wal-Mart has pledged to offer all of its 2,000 Cyber Monday deals starting at 8 p.m. ET Sunday, November 29 – the night before Cyber Monday. Wal-Mart is hoping it will be the early bird that gets the worm, targeting working parents and Millennials who planned on staying up until midnight on the day before Cyber Monday to take advantage of online deals when they first go live.
Wal-Mart has been tracking search and demand trends in anticipation for this year’s sale and is offering three times the number of “Star Wars” toys, 15 times as many drones and 350 percent more 3D printers compared to last year’s sales offerings.
Target Cutting 15 Percent
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