Think Outside The Gift Box And Buy Goodyear This Holiday Season

It’s that time of year again. And of course, I’m talking about the time of year when people start opening up their wallets to make a slew of holiday purchases ranging from exotic food to gifts to winter clothing to travel accommodations. While holiday spending often becomes quite expensive, most people are happy to dig a bit deeper into their pockets to celebrate family, friends and spirituality.

Giving and receiving gifts is a big part of the holiday celebration for many households. If you somehow manage to survive the holiday season with money left to spend, why not treat yourself to a gift that can literally keep on giving: a solid long-term investment.

When it comes to holiday spending in the retail space, names Inc. (NASDAQ: AMZN), Wal-Mart Stores, Inc. (NYSE:WMT) and Target Corporation (NYSE: TGT) immediately come to mind. However, while not the typical holiday retail stock, Goodyear Tire & Rubber Co. (NASDAQ: GT), which operates more than 600 retail stores nationwide, could be the top retail stock pick this holiday season.

The fundamentals

After a nearly seven-year bull market rally that has pushed the S&P 500 more than 30 percent higher than it ever reached before, GT currently sports refreshingly attractive valuation metrics. With a miniscule P/E ratio of 3.1, forward P/E of 8.6 and PEG of 0.28, GT offers a much better value than rivalCooper Tire & Rubber Co. (NYSE: CTB), the retail sector as a whole and the overall market.

What’s the catch?

Seasoned investors already know…

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