In a new interview with Vogue, Apple Inc. AAPL 0.69% CEO Tim Cook and chief designer Jony Ive discussed the art of modern technology, Apple’s goals for its iconic product lines and blurring the line between fashion and technology. Here are some of the highlights.

According to Ive, Apple has finally achieved one of its longest-standing goals. “Nine years ago, the iPhone didn’t exist, and the most personal product we had was too big to carry around with you. The technology is at last starting to enable something that was the dream of the company from the very beginning—to make technology personal. So personal that you can wear it,” he explained.

Cook added that outward appearance is as important in Apple’s product design as the functionality of the device. “In what we do, design is crucial, as it is in fashion,” Cook told Vogue.

Apple and other producers of wearable tech devices continue…

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