In a new report, Macquarie analyst Ben Schachter discussed Alphabet Inc GOOGL GOOG’s major push into cloud computing. Macquarie believes Google’s GCP is a good position to make an aggressive run at cloud market leaders Amazon.com, Inc. AMZN’s AWS and Microsoft Corporation MSFT’s Azure.

When it comes to computing, storage and networking, Macquarie believes that GCP is already on-par with Azure and AWS. Schachter expects Google will attempt to push machine learning as its true competitive advantage.

“Google will attempt to use its strengths to differentiate on the data analysis layer and the potential to capture and leverage sizable data from IoTs customers,” Schachter explained.

Macquarie expects that the public cloud space will become intensely competitive in coming years, and Microsoft needs to go ahead and make it the company’s primary focus. Microsoft’s server and storage businesses are…

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