The latest data from TickerTags indicates that a pair of big-name celebrity endorsements seems to be paying off for PUMA SE NPV PMMAF. Puma recently released new shoe collaborations with Rihanna and Kylie Jenner, and social media is now buzzing about both products.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Rihanna’s Puma fashion show, which included models like Gigi Hadid, was considered a huge success. Social media data shows Rihanna’s Fenty shoe is growing particularly popular.

In fact, some are comparing the early success of Rihanna’s Fenty design with that of Kanye West’s wildly popular Yeezy Boost line with Adidas AG (ADR) ADDYY 1.17%. Data shows that social media mentions of “Fenty” are now approaching…

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