According to the latest data from TickerTags, Kate Spade & Co KATE 0.57%’s surprise sale last week was an aggressive play that may have paid off in a big way for the handbag retailer.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Last week, Kate Spade looked to steal some of the Memorial Day weekend sale thunder from rivals Coach Inc COH 1.08% andMichael Kors Holdings Ltd KORS 2.35% by announcing a surprise sale that offered up to 75 percent off its merchandise.

Following the announcement, organic social media mentions of “Kate Spade” + “sale” surged to their highest level in the past two years. In fact, social media mentions last week were up more than 27 percent and 84 percent from peak mentions during Kate Spade’s last two major sales, respectively.

Memorial Day weekend is a major shopping weekend in the luxury handbag space. If social media buzz is any indicator, Kate Spade may have dominated…

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