Any retail investor who fails to see that Amazon.com, Inc. AMZN 0.14% will continue to take market share in the retail space for years to come is in denial. JPMorgan analyst Matthew Boss recently took a close look at Amazon’s overlap with national brands sold at department stores.

Boss found Amazon’s average department store brand overlap is currently at 66 percent (89 percent when adding re-sellers), with the highest overlap at J C Penney Company Inc JCP 1.86% (73 percent), Kohl’s Corporation KSS 1.86% (72 percent) and Macy’s, Inc. M 1.93% (67 percent). Boss mentioned that Nordstrom, Inc. JWN 2.44% (50 percent) and Dillard’s, Inc. DDS 2.51% (66 percent) also have significant overlap.

A Little More Specific

In terms of fighting the Amazon invasion in the space, Boss believes retailers will need to rely on convenience, value and/or innovation.

In terms of convenience, he believes…

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