Apple vs. Nintendo: The Best Pokemon Go Play

Ever since the hit new mobile game Pokemon Go burst onto the scene earlier this month, investors have been trying to figure out how to profit off of the blockbuster app. Shares of Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) spiked more than 100% this month, but new research shows that Apple Inc. (NASDAQ:AAPL) and its stock may have even more to gain from Pokemon Go in coming months than NTDOY.

NTDOY’s Stake In Pokemon Go Is Complicated

Nintendo NTDOY vs. Apple AAPLClearly, the market has assigned a huge amount of Pokemon Go value to Nintendo stock. In fact, the company added $21 billion to its market cap in a matter of days following the launch of the game. Unfortunately for NTDOY shareholders, the company only holds a small stake inPokemon Go.

Macquarie estimates that Nintendo owns roughly a 10% direct stake in the game. However, NTDOY also owns a 33% stake in the The Pokemon Company, which will lay claim to about 30% of the game’s take.

All together, that means Nintendo has a roughly 20% stake in the game’s revenue.

AAPL Has an Even Larger Pokemon GO Stake

Apple and Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), on the other hand, get…

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