Regardless of whether the next U.S. president is Hillary Clinton or Donald Trump, a handful of advertisers might look back on this election season as a huge disappointment.
Global Equities Research analyst Trip Chowdhry recently took a look at campaign ad spending on TV and radio by both of the leading candidates.
Battleground States
Here’s a look at the total amount of booked presidential campaign ad spending by both candidates in several key swing states from July 14 to November 7:
- Nevada: Clinton: $9 million, Trump: $50 thousand
- Iowa: Clinton: $8 million, Trump: $0
- Pennsylvania: Clinton: $9 million, Trump: $129 thousand
- New Hampshire: Clinton: $7 million, Trump: $0
- Virginia: Clinton: $8 million, Trump: $58 thousand
- Florida: Clinton: $24 million, Trump: $0
- North Carolina: Clinton: $11 million, Trump: $146 thousand
- Colorado: Clinton: $11 million, Trump: $58 thousand
Clinton supporters may see these numbers as good news, but companies that depend on ad spending would prefer if the two candidates were slugging it out on ad spending cent-by-cent.
Chowdhry said Trump’s relatively small ad spend will be bad news for social media stocks likeFacebook Inc FB 0.85% and Twitter Inc TWTR 2.02%.
“The ad-spending gap between Trump and Clinton is…
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