Did Twitter Steal The Presidential Debate Audience Away From Television?

It’s not surprising that the TV ratings for the second presidential debate between Hillary Clinton and Donald Trump on Sunday were 18 percent lower than ratings for the first debate. At 69 million viewers, TV ratings were still nearly a record high for a second presidential debate, even though the debate was up against Sunday night NFL football.

However, while viewership on TV networks dropped significantly,Twitter Inc TWTR 0.89% is reporting a huge surge in the number of viewers and engagement in the second debate. According to a Twitter press release, Twitter’s live stream of the second debate reached 2.5 million unique viewers, up 30 percent from the first debate.

In addition, the debate was the most tweeted political event ever, with more than 17 million debate-related tweets posted.

Twitter investors may be more concerned with the bottom line, but there’s good news on that front as well. Ad inventory for all four presidential and vice presidential debates has already sold…

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