Benzinga recently had the chance to speak with Make-Cup founder and CEO Christina Bellas about the idea behind her new product, her principled decision to choose a U.S. manufacturer and the most difficult part of the process to make her vision for Make-Cup a reality.
The Make-Cup is a portable and fashionable compact cup with built-in compartments for holding blushes, powders, eyeshadows, lip and lash products, brushes and more. Bellas said that the Make-Cup is the practical, “beauty-FULL” solution to bulky makeup bags for women with limited time and limited space.
“We are targeting women of all ages, but primarily ages 25–45, who have active lifestyles, want to look good on the go, and want to make a difference for the planet,” Bellas told Benzinga.
And when it comes to making a difference, she believes that responsibility begins with the business decisions that all U.S. companies make.
“We feel very strongly about making good things happen right here in our hometowns. That’s why we sought to have our product made in the USA and manufactured right here in Michigan,” Bellas explained.
There has been lots of talk about outsourcing this campaign season, but Bellas is choosing to lead by example.
“I believe we all have a responsibility to make good things happen for our country, our communities and our planet as a whole,” she told Benzinga.
Bellas has believed Make-Cup was a winning idea from the very start, but getting her product to market wasn’t always smooth sailing. She said the path to commercialization was the most difficult part of the process.
“I spent countless hours on the phone talking to brokers, attorneys, marketing people, advisors and inventors alike,” she recalled.
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