Apple Inc. (NASDAQ:AAPL) is coming off a busy week. First, Apple’s quarterly earnings report Wednesday sent AAPL stock lower on Thursday. Later that day, the company hosted its special Mac event.
Traders hoping that Apple stock would get some juice from the news were sorely disappointed. Apple announced three new notebooks. Tech enthusiasts now have something new to blog about.
The market didn’t care.
AAPL stock delivered its highest daily volume in over a month on Wednesday following earnings. On Thursday, the stock traded mostly flat throughout the day before closing down less than 1% on average volume.
The reason the event got crickets in the market? Macs don’t matter when it comes to Apple stock.
These are the only three things that do:
#1: iPhones Matter
Until Apple’s dynamic changes, it doesn’t matter…
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