In the company’s most recent quarterly earnings call, World Wrestling Entertainment, Inc. WWE 2.19% CEO Vince McMahon informed shareholders that the company’s toy business is booming.
“In consumer products, we maintained a dominant position with the second highest selling action figure property in the U.S. behind only Star Wars,” McMahon said. Unfortunately, McMahon didn’t give a source for his data, but it’s no secret the WWE brand is one of the most valuable names in the toy market.
Back in 2014, WWE signed an exclusive licensing deal with toy company Mattel, Inc. MAT 0.35% through 2019. In December, Google reported that WWE was one of the top 10 most-searched toy brands in the world in the week leading up to December 15. In 2015, Mattel was the largest toy company in the world by revenue, delivering $5.7 billion in revenue, according to Fortune. In addition to WWE, Mattel’s top brands include Barbie and Hot Wheels.
Lego Group was a close second with $5.2 billion in sales. Hasbro, Inc. HAS 0.23% came in third with $4.4 billion in sales driven by top brands Transformers and My Little Pony.
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