For AMD Ryzen Chips, Will Gains In Mindshare Lead To Market Share?

The latest channel checks by Bank of America suggest Advanced Micro Devices, Inc. AMD 2.12% is gaining some traction with its latest-generation chips. According to analyst Vivek Arya, AMD’s new line of Ryzen processors is gaining momentum based on early sales at online retailers such as Amazon.com, Inc. AMZN 0.55% and Best Buy Co Inc BBY 0.39%. If AMD maintains its positive momentum following the launch of Ryzen earlier this year and its high-end RX Vega graphics cards earlier this week, Arya said the company could be positioned for serious growth (see Arya’s track record here).

At its peak, AMD captured 23-percent unit share and 16-percent revenue share in the PC processor market, numbers Arya said could once again be in reach following the Ryzen launch. The PC processor business is a $30 billion global market, and Intel Corporation INTC 1.43% currently owns nearly the entire share. AMD reportedly shipped 1.1 million Ryzen chips in the first half of 2017, merely a drop in the bucket when it comes to the 100-million-plus annual market.

But while Intel shareholders may need to be looking over their shoulders at AMD, Arya said NVDIA Corporation NVDA 6.32% likely doesn’t need to be too concerned about losing share to Vega.

“We are…

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