Apple Inc. AAPL 0.66% enthusiasts are giddy this week as the company hosts its annual Worldwide Developers Conference (WWDC) in San Francisco. While techies await news of the latest developments in Apple’s cutting-edge product evolution, Apple shareholders are watching the ticker and hoping that this year proves an exception to the general rule that Apple’s stock tends to under-perform during WWDC.

The Numbers

During the past 10 years, Apple’s stock has dramatically fallen during the week of WWDC. In fact, the stock is averaging a decline of 3.7 percent during the last 10 WWDC weeks. This underperformance is not simply a case of bad timing either: Apple’s stock has lagged the S&P 500 by an average of 4.0 percent during these periods, according to USA Today.

Reason For Hope?

Apple’s stock has…

Read the rest of this article (and all my other articles) for free on Benzinga by clicking here

Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!