While analysts may have had a difficult time deciphering General Motors Company GM 3.34%’s all-emoji press release about the new 2016 Chevrolet Cruze, they certainly have a lot to say following the English-language statement about the latest Cruze model released this week.

On Wednesday, Goldman Sachs downgraded GM and encouraged investors instead to buy shares of American rival Ford Motor Company F 2.47%. Will the new Cruze provide the boost that GM shareholders need? Here’s what several analysts had to say.

Jack Nerad, editorial director and market analyst, Kelly Blue Book’s KBB.com

Nerad sees the Cruze continuing to prove the exception to the trend of an Asian-dominated small car market.

“While compact sedans have lost some momentum in America as buyers have turned to crossovers, the Cruze is likely to buck this trend,” Nerad explains.

Michelle Krebs, senior analyst, Autotrader

Krebs praises…

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