What Is ‘Cord-Cheating’ And How Is It Hurting Cable Providers?

Digitalsmiths recently released the results of its quarterly survey on Pay-TV providers, content owners and consumer electronics manufacturers. This quarter’s survey polled 3,144 consumers in North America and sheds light on the latest trends in digital entertainment.

Here are some highlights from this quarter’s survey.

Cord-Cutting On The Rise

About 7.7 percent of respondents in the most recent survey indicated that they switched Pay-TV providers during Q1, a 2.0 percent year-over-year increase. In addition, 15.3 percent of respondents are planning to switch (3.1 percent), change (7.4 percent) or cut service completely (4.8 percent) sometime during the next six months.

Satisfaction Not Guaranteed

In terms of satisfaction, 24.2 percent of those surveyed indicated…

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